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Join Pro Purpose
Join Pro Purpose

Your invitation to 

Join the Pro Purpose movement.

We're a growing movement of Pro Purpose businesses across Australia. 

And we'd love your business to join the mission!

 

Our goal:

 

70,000 businesses
collectively giving $1billion by 2035.

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Pro Purpose makes giving with purpose simple for business

Inspiring ways some of our partners are pledging their support. 

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Safe Housing

Australian Family Homelessness

Leadership Counts

provides one week of safe housing for every business coaching session

‾‾‾‾‾‾‾
247 nights
of safe housing and counting

Whos your one partner examples 840 x 600 (2)
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Education

Speak About

donates a fixed amount every month to provide school education in Uganda

‾‾‾‾‾‾‾
691 days
of education and counting

Whos your one partner examples 840 x 600
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Water Wells

JetBlack Plumbers

donates a percentage of profit to provide clean water in Uganda

‾‾‾‾‾‾‾
7500 people
with clean water and counting

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Child Sponsorship

Salon Purpose

One Chair One Child sponsors one child for every chair in the salon 

‾‾‾‾‾‾‾
8 children
and counting

 “The brands that will thrive in the coming years are the ones that have a purpose beyond profit” 


- Richard Branson -

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Purpose driven companies
grow 3x faster than their competitors

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2 in 3 consumers will pay more

for products and services from brands that make a positive social impact

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'Deeper purpose' is the second-most important factor for Millennials & Gen Z when considering a new job

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Customers are 4-6 times more likely to champion companies that have a purpose beyond making profit

Our Pro Purpose framework helps embed intentional generosity and tangible social impact into your brand

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Uncover your business purpose

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Align your purpose to a project and build a pledge

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Track your impact

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Share your impact story

Interested to learn more?

 

We see a world where profit and purpose can prosper together

 

And it's getting noticed

 

AS SEEN ON:

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Pro Purpose impact stories on Channel 9's Helping Hands TV series

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Season 2 Episode 3
featuring Pro Purpose Partners Wild Indiana, Speak About Speech Pathology and Joyful Finance
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Season 2 Episode 9
featuring Pro Purpose Partners Novale Bathrooms and Limcora
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Season 2 Episode 15
featuring Salon Purpose and Fantastic Aussie Tours

We'd love your business to join us!

 

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Does this sound like you?

 

You’re a business leader that  wants to give back and 

use your business for  good.

You’ve thought about how your business can make a difference,  and

you believe business is not just about the bottom line.

 

But...

you don’t have the time, team or know-how
to implement an effective giving strategy into your business. 

You're keen to

heart

BUILD

purpose into your brand that supports your CSR and ESG commitment

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MAKE CHANGE

that is real, lasting and creates tangible transformation. 

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ENGAGE

your staff & customers with your charitable impact

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CONNECT

with other like-minded purpose led businesses

However...

👇👇👇

 

You are busy building and leading your business

and don’t have the time or experience to get this off the ground! You know it’s important, you’ve got the desire to do it, but other more urgent things keep taking your attention. 

That's where Pro Purpose can help.

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Say goodbye

To all the ideas and intentions not yet executed 

To the uncertainty of which charities to trust and partner with

To the random and adhoc donations that lack strategic alignment

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And say hello to Pro Purpose 👋 

As a non profit, we’re sharing everything we've built and learnt over the last decade so you can integrate charitable impact into your business simply and easily. This is not going to add more workload for you and your team. We've got everything covered and it takes next to no time for you to get it launched and actively running in your business. 

 

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Collective impact that transforms lives

Watch how Pro Purpose Founder Alana Nicholls used the success of a giving strategy in her business to inspire the Pro Purpose movement and multiply the positive impact businesses can have together. 

 

 

We are your partner in purpose 👍


We've been busy:


Experimenting 

Learning

Building impact projects within Australia and around the world ready for you to support

Finding dynamic & trustworthy charity partners 

Developing impact trackers so you can track your tangible impact  

Creating marketing content so you can share your impact story in a bold yet humble way

Setting up a not for profit foundation  

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Basically we did all the hard work
so you don't have to

 

We will work with you to:


 Uncover the hidden purpose of your business  


 Identify what charitable impact  best aligns with your business purpose  


 Build a strategic and sustainable Purpose Pledge using our Pledge Calculator © 


 Track your growing tangible impact with your custom Impact Tracker© 


 Share your Impact Story using all the marketing assets and content provided in your Purpose Pack© 


 

We also:


 Keep you updated with the impact of your generosity 


 Host events for you to connect with all the amazing businesses and charity partners in Pro Purpose


 

Why do we do all this?

Because poverty and disadvantage exist within our world, but we all hold the power to change that.


At Pro Purpose we are driven by the belief that generous businesses are a vital part of the solution.

Together, our collective impact can transform lives both now, and for future generations to come.

 

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If you're still wondering
"Should I become a Pro Purpose business?"

Take a look inside these Pro Purpose partnerships. 

Leadership counts


Trackable and tangible impact making workshops more meaningful

"We can feel our impact. In the past we didn't know how to measure that tangibly. Now that we can, it makes us feel amazing"

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Taking family culture to the next level through a partnership with purpose

"Partnering with Pro Purpose is a no brainer! Every staff member is on board and feels like they're part of something greater than themselves"

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Growth and success supercharged by intentional generosity

"Pro Purpose helps us bring our purpose to life. When you show your staff and clients what generosity looks like it comes back tenfold'

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How restoration of water enhanced personal  meaning and connection

"Restoring water to communities resonates with me deeply. After a lot of struggles that I went through, I'm now in a place of restoration"

Interested to connect your business to purpose?

 

Let's chat.

Simply fill out the form and someone from the Pro Purpose team will be in touch.