How it Works | Pro Purpose

Build your Purpose Pledge

Track your
Impact

Share your Impact Story

Join the
Community

Uncover your purpose.
Discover and define your business purpose

We begin by helping you uncover the hidden purpose within your business. Our experts guide you through purpose-mapping exercises to articulate your unique mission and values.

Use our complimentary Purpose Finder Questionnaire^©

Connect to a charitable project.
Align your purpose with impactful initiatives

Next, we connect your business's purpose to a charitable project that resonates with your values. Together, we ensure your contributions create meaningful change in the community

20150622-MissionAus-04-1296 family cooking -1

Build your Purpose Pledge^©
Create a sustainable giving plan

Using our innovative Purpose Pledge Calculator^©, we assist you in setting a sustainable Purpose Pledge aligned with your financial capacity and impact goals. This step ensures transparency and accountability in your giving journey.

Automate giving reports and donations.
Effortless giving

We simplify the administrative burden of giving by automating monthly or quarterly giving reports and donation processes. Focus on your business while we handle the logistics.

Track your impact.
Measure and monitor your social impact

Our platform enables you to track the impact of your contributions in real-time. Gain insights into how your business is making a difference and adjust strategies as needed

Receive your own Impact Tracker^©

Share your impact story.
Amplify your impact with a compelling impact story

Utilize our Purpose Pack^© and tutorial to craft and share your impact story effectively. Showcase your commitment to purpose-driven initiatives and inspire others to join the movement

Receive your custom Purpose Pack^©

Join the community.
Connect and celebrate our collective impact together

Connect with your fellow Pro Purpose partners on our community chat group, annual conference, volunteer opportunities, field trips, social media, charity round table events and more.

Australian Family Homelessness

Leadership Counts

provides one week of safe housing for every business coaching session

‾‾‾‾‾‾‾
240 nights
of safe housing and counting

Whos your one partner examples 840 x 600 (2)

Education

Speak About

donates a fixed amount every month to provide school education in Uganda

‾‾‾‾‾‾‾
604 days
of education and counting

Whos your one partner examples 840 x 600

Water Wells

JetBlack Plumbers

donates a percentage of profit to provide clean water in Uganda

‾‾‾‾‾‾‾
7500 people
with clean water and counting

Child Sponsorship

Salon Purpose

One Chair One Child sponsors one child for every chair in the salon

‾‾‾‾‾‾‾
8 children
and counting

Partnership Perks

When you partner with Pro Purpose™, everyone benefits - in ways that might surprise you! We are passionate about intentional generosity connected to tangible impact in a way that's a win-win for all.

Click the + symbol below to find out how

Create real change

Empower disadvantaged communities

Catalyse generational change

Tangibly transform lives

Experience a greater sense of meaning and fulfilment for you and your team

Engage your customers

Regular impact statistics to share with your community

Templates to communicate your impact online and offline

Display your credibility as a Pro Purpose brand across signage, promotional material and staff uniforms

Inspire your team

Enhance company culture

Attract and retain superior talent

Increase mood, motivation and morale

Unite around a higher purpose

Boost your business

Increase brand preference

Strengthen brand loyalty

Differentiate yourself from competition

Donation tax benefits

Connect with other Pro Purpose™ Partners

Amplify your presence

Elevate profile within your local community

Be seen as a leader in your industry

Your business profile on the Pro Purpose™ website

Increase interest and communicate credibility with your Pro Purpose™ Partner logo

Promotion across Pro Purpose™ social platforms

Connect with a community

Field trip opportunities to visit your impact first-hand

Access to charity partner events to get up close and personal with the impact

Annual Pro Purpose™ conference

Be part of a business community driven by purpose

The Pro Purpose™ team as your mentor and guide for outworking generosity in your business

FAQs

Is there a minimum amount for project donations?

During the onboarding process, businesses will build a Purpose Pledge for their chosen impact project/s. Using our Purpose Pledge calculator as a guide, we ensure your Purpose Pledge is suitable for your business. After all, our success goes hand in hand with your success! For businesses with less than $1 million turnover, we ask they give a minimum $1,200 per year towards their chosen impact project/s.
How does Pro Purpose™ choose the charities to partner with?

We are serious about ethical and tangible impact. Only after a stringent screening process by the Pro Purpose™ board of directors do we make the final decision around aligning with a charity partner. We spend countless hours researching and liaising with our charitable partners and projects to ensure that every dollar you donate goes to where it says it's going and where it's needed most. We have done the hard work and due diligence so that you don't have to. That’s why a partnership with Pro Purpose™ and our charity partners is a partnership you can trust. For more information about our projects and charity partners, click here.
Where do my project donations go?
What’s the process to join Pro Purpose™?

First you’ll need to submit an EOI form. Then a member of the Pro Purpose™ team will connect with you over a 5-10 minute introductory phone call. If you’d like to proceed to the next stage, you will be invited to a 30 minute Discovery meeting. After this meeting, you will know whether joining Pro Purpose™ is the right fit for your business. From there, then the onboarding process and making a difference begins. Ready to partner with purpose? Click here to take the next step.
What’s the investment to join Pro Purpose™?

The cost associated with becoming a Pro Purpose™ Partner is an annual Partner Donation (paid annually or monthly), which ranges from $1,100 to $4,650 depending on your business size. Your Partner Donation is fully tax deductible and covers the operating costs of Pro Purpose™ (a registered nonprofit). We also ask our Pro Purpose™ Partners to inspire their business networks to join the profit-for-purpose movement and increase our collective impact. Every year, we ask our partners to consider ‘Who’s Your One?’ Meaning, if every partner invites just one business to join Pro Purpose™ each year, the compounding effect will mean we achieve our goal of 70,000 profit-for-purpose business giving $1 billion dollars by 2035. Cue high fives and happy dance.
What is the onboarding process and how long does it take?

If you choose to join Pro Purpose™ after your Discovery meeting, you will move into the onboarding phase. This includes paying your annual Partner Donation (in an annual lump sum to save 20%, or monthly), signing a partnership agreement and completing a Purpose Pledge session to build your personalised Purpose Pledge. After this session the Pro Purpose™ team will start building your live Impact Tracker on the Pro Purpose™ website and building your Purpose Pack to help you share you impact story once launched. From initial contact to launch, this process can be as quick as 2 weeks.
What are the benefits of joining Pro Purpose™?

When you partner with Pro Purpose™, there are far-reaching benefits in ways that might surprise you! Some of the benefits include increased brand preference and strengthened brand loyalty, a greater sense of meaning and fulfilment for you and your team, the knowledge that that your intentional generosity is transforming lives, an enhanced company culture with increased mood, motivation and morale, donation tax benefits and, being connected with a like-minded business community. Having said all that, there are far too many benefits to list just here. Click here to see a comprehensive overview of partnership perks.
I’m a startup/new business, can I join Pro Purpose™?
Can’t I just do all this myself? Why do I need to partner with Pro Purpose™?

At Pro Purpose™, we’ve spent the last 10 years doing all the hard work to set up a nonprofit organisation, trying and testing relentlessly to create a proven generosity model that works for businesses like yours. Essentially, we’ve done all the hard work so that you don’t have to!

But a personalised and intentional giving strategy embedded seamlessly into your business is just the beginning! Partnering with Pro Purpose™ means uncovering purpose and meaning in your business that was previously hidden, connection to a project that aligns with your purpose, a sophisticated and streamlined strategy for engaging your team and clients, and a community of generous business owners to do the journey alongside.

Sure, you could do it alone. But we believe that together, the power of our collective impact can do so much more, the benefits of a Pro Purpose™ partnership are manifold, and having an amazing community of profit-for-purpose businesses to do the journey with is so much more fun, enjoyable and satisfying too.
Got more questions?

Giving with purpose made simple for business